33 Soulful Luminaries Share 2016 Marketing Predictions
I’ve been knee deep in Evernote, Post It Notes and meditation . . . planning, visioning and creating for 2016. And I’ve gotta admit, more than a few times, I’ve wished I could have a tiny peek into the future. I’ve been keeping my ear to the ground and listening through the noise to what the big marketing pros are saying about what the future will hold for the upcoming year. But the mainstream experts aren’t focused on Mindful Marketing. Marketing that recognizing there is a SHIFT underway. A conscious awakening. Momentum towards a new way of BEING in business. A movement to a more intuitive, authentic and aligned business model. They aren’t focused specifically on the conscious creatives and soulful entrepreneurs – the healers, changemakers, coaches, passion and purpose led visionaries – and their tribe. I really wanted to know what the thought leaders and visionaries in the soulful marketing world were feeling. What were their 2016 marketing predictions? So . . . I reached out and ask them the following questions: Question #1: Please share your predictions for 2016 surrounding online marketing as it relates to soulful entrepreneurs. Question #2: What strategy or arena are YOU going to explore or go deeper with in 2016, and why? 2016 Soulful Marketing Predictions Becca Berggren, Mindful Marketing Strategist and Brand Therapist Q1: I’ll kick this off by predicting that Collaboration is Queen in 2016. With so much focus on the power of authenticity over the past few years, soulful entrepreneurs are finally starting to own and confidently communicate the value of their uniqueness. This has begun to tear down...
VIDEO TRAINING: Creating Your Authentic Brand Foundation
Earlier this year, the creative and soulful photographic storyteller Amanda Nazzal and I sat down to talk about Authentic Personal Branding during the Be Seen in 2015 Summit. In this in-depth video, I shared: Why Mindful Marketing works Steps to uncover and design your authentic Brand Foundation A few tricks for seeing inside the heart and mind of your Dream Client How to get intentional with your branding Amanda and I are talking again about more yummy collaboration and I ended coming across this video. I can’t believe I didn’t post the replay earlier. You want to know WHY I didn’t? I was super self conscious about my crazy eyes and my gratuitous use of “UM”. Ridiculous right?! Geez!!! In the interest of walking the authentic walk, practicing greater vulnerability, and letting go of “perfect”, I am sharing it here with you. Better late than never! ...
How Do You Want To Feel in Your Business?
How does your business make you feel? We’ve been conditioned to start out our business plans with lofty and concrete goals that include revenue targets, number of clients served / products sold, list sizes, etc, etc. Then we back into those goals by determining what actions we need to take to attain these mighty ambitions as we might need to be extra caring with our employees along the way, which is why we also recommend hiring a top workers comp attorney like the one you find at the link. Sometime it works and sometimes it doesn’t. But either way, the entrepreneurial journey can be fraught with overwhelm, misaligned actions, stress, doubt, constriction, and anxiety for which many doctors now prescribe natural aids such as the Budpop’s CBD tincture. Often because we are following a formula that we did not create. A plan that does not take into account the human condition – our realness. About a year ago, I read 2 books that share a simple but powerful idea. We just might be planning our lives and business backwards. Instead of setting big ‘ol goals and praying that we’ll be happy when we make them (and if we make them), HOW ABOUT…..we decide HOW WE WANT TO FEEL IN OUR EVERYDAY LIVES FIRST and then decide on our goals once we’ve declared the feelings that can guide our lives? Imagine that?! Those 2 books are The Fire Starter Sessions and The Desire Map, by Danielle LaPorte. I’ve sang the praises in a previous post, I’m an affiliate and even hosted a San Diego workshop around her work. That’s how firmly...
Uncover Your Brand Values
Yet another ingredient of your personal branding recipe, is your Brand Values. What do you care deeply about? How do you show up in the world? How do you make a difference? What do you stand for? Weaving your values through all that you do is essential to crafting a captivating personal brand because people are looking for services and products they resonate with and can stand behind. “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”. Simon Sinek, Start With Why And maybe more importantly, your Brand Values provide you with confidence in knowing who you are and clarity for navigating the often crazy entrepreneur’s journey. The will serve as your compass and your guiding light, and as the first tip, go check out the work from KenjiROI to improve your business. To help you uncover your Brand Values, I’m including a list of values to help you get the creative juices flowing. I’m also listing a few tips to help you narrow in on those that hold the most important. Uncover Your Brand Values Look through the Values list and put a check next to the ones that speak to you. Go through all the checked Values and narrow them down to your top 10. Look at your top 10 and see if they can be grouped by similarities or essence. Now choose your Top 5 Write a definition of what that value means to you and WHY it is important. List of Values Abundance Acceptance Accessibility Accomplishments Accuracy Achievement Acknowledgement Activeness Adaptability Adoration Adroitness...
Ask A Friend Survey
Becoming more YOU is an essential element of creating your captivating brand. Owning and expressing more of your strengths, gifts, superpowers, and soul is key. But sometimes we are just too wrapped up in our own “stories” of ourselves to see our most true and valuable traits, assets and abilities clearly. You can also hire probate lawyers from here! Ask A Friend Survey A tool for helping you to get more clarity on your strengths is the Ask A Friend Survey. Here’s how it works: Email 20 of your most trusted friends and family Ask them 3 simple questions that help illustrate how they perceive your strengths It’s super simple, but it can also feel scary or a little awkward. It takes some serious vulnerability and courage to put yourself out there in this way. But I want to assure you that not only will your friends and family feel honored to gush about how brilliant you are, you will also be surprised with the lightness and confidence you find from seeing your strengths mirrored back to you. If feels so golden to be seen for the amazing woman that you are. The validation feels delicious. Not to mention its a crazy ego boost! I’ve created a email swipe file that you can use below. BONUS: If you like getting techy with it, you can drop the 3 questions into a Typeform. It’s a super easy and free forms tool that creates gorgeous surveys. Swipe File Subject Line Ideas: Your Insight Needed Your Support Needed [YOUR NAME’S] Unique Abilities [YOUR NAME’S] Best – through your eyes Hi! I am working to clearly...
How to Design a Personal Brand with Heart and Soul
They say you teach what you most need to know. Join me on Friday, May 15th, during the “Be Seen in 2015” Speaker Summit where I teach with you how to design a personal brand with Heart and Soul. I’ll be share my own struggles with “Being Seen” and how creating a personal brand with heart and soul has given me the confidence and clarity to step up to own my awesomeness and share my unique gifts with perfect-for-me clients and tribe of inspiring creatives and healers. The first tips you should consider are: 1. Who do I want to be? 2. Create a website to reflect who you are 3. Develop your networking skills 4. Join social media conversations. Personal branding is a strategy that should be approached as a business, not a hobby, contact the Business Plan Writer for a business strategy. The value of your personal brand can translate into a higher salary if you approach it strategically, but it should not be taken lightly. Sign Up Now to Gain Free Access to the other daily speakers in addition to my to my webinar on Friday. Wish me...
Create Goals with Soul in San Diego
Want the golden ticket to happiness? Just figure out how you want to FEEL and then use that as your guide to living a fulfilled and vibrant life. Sounds too simple right? Yup – that’s the beauty. It is simple. And boy do I crave simple. This golden ticket is in the pages of The Desire Map. It’s a magical little book that opened my eyes to how I could make serious yet simple transformation in my life with a deep soul dive and 5 meaningful words. It helped me to create goals with soul. Since diving into The Desire Map while chillin’ in Joshua Tree over the summer, I’ve made some exciting moves in my life! Launched my new biz Attracted a vibrant and soulful tribe of creative entrepreneurs Started designing my Mind Brand Spirit eCourse I’m helping beautiful new clients to rise up and be seen I’m getting ready to be a part of a speaker series on Visibility AND….. co-facilitating an in-person Desire Map Workshop in San Diego with my bestie of 35+ years on April 25th! But a BIG disclaimer is needed here. I never said any of this was easy, just simple. And the trick is, we are not simple creatures and we tend to want to over complicate things. We’ve been conditioned to think and operate in a way that moves us away from what we know as our truth. That’s why my bestie Kristyn (Hypnotherapist / Intuitive Coach / Tea Alchemist) and I have been conspiring to brew up something delicious for you – the Soul Alchemy Workshop featuring the wisdom...
Tears of Freedom
It started out as an ordinary Wednesday night at my favorite Deep Yoga class in San Diego. And then about 15 minutes into class while singing and chanting Sanskrit words I didn’t even understand, tears began to pour down my face. I was filled with a crazy combo of sadness and relief … mixed in with a little embarrassment for good measure. At that very moment, I had NO IDEA where these tears were coming from. I wasn’t consciously thinking about anything in particular (ahh – the beauty of chanting!), but the odd mixture of heaviness and lightness brought up some big alligator tears that continued to stream down my face. After class in the darkness outside the studio, I was saying goodnight to my best friend of 30+ years and her mom. I felt like I had pulled myself together enough and pushed all those inconvenient feelings away (as usual) to bid my friends goodnight. But that’s when my bestie’s mom asked compassionately yet firmly, “So what are you going to do about it?” Do about IT? Do about WHAT I thought? What is she talking about? And then I realized, this woman who has been like a 2nd mom to me (who also happens to be a past life regression rockstar and amazing healer) – she could SEE me better than I could see myself. She was asking me what I was going to do about my “work/life situation”. What was I going to do to pull myself out from underneath this deep hidden sadness and back out into my beautiful light. I had no answer at...
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HELLO LOVELY!
I’m Becca Lee Berggren, a Mindful Marketing Strategist and Brand Therapist helping soulful entrepreneurs compassionately connect with the Heart and Mind of their dream clients to build trust and sales.
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