Yet another ingredient of your personal branding recipe, is your Brand Values.
What do you care deeply about? How do you show up in the world? How do you make a difference? What do you stand for?
Weaving your values through all that you do is essential to crafting a captivating personal brand because people are looking for services and products they resonate with and can stand behind.
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”. Simon Sinek, Start With Why
And maybe more importantly, your Brand Values provide you with confidence in knowing who you are and clarity for navigating the often crazy entrepreneur’s journey. The will serve as your compass and your guiding light.
To help you uncover your Brand Values, I’m including a list of values to help you get the creative juices flowing. I’m also listing a few tips to help you narrow in on those that hold the most important.
Uncover Your Brand Values
- Look through the Values list and put a check next to the ones that speak to you.
- Go through all the checked Values and narrow them down to your top 10.
- Look at your top 10 and see if they can be grouped by similarities or essence.
- Now choose your Top 5
- Write a definition of what that value means to you and WHY it is important.
List of Values
Abundance Acceptance Accessibility Accomplishments Accuracy Achievement Acknowledgement Activeness Adaptability Adoration Adroitness Adventure Affection Affluence Aggressiveness Agility Alertness Altruism Ambition Amusement Anticipation Appreciation Approachability Articulacy Assertiveness Assurance Attentiveness Attractiveness Audacity Availability Awareness Awe Balance Beauty Being the best Belonging Benevolence Bliss Boldness Bravery Brilliance Buoyancy Calmness Camaraderie Candor Capability Care Carefulness Celebrity Certainty Challenge Charity Charm Chastity Cheerfulness Clarity Cleanliness Clear-mindedness Cleverness Closeness Comfort Commitment Compassion Completion Composure Concentration Confidence Conformity Congruency Connection Consciousness Consistency Contentment Continuity Contribution Control Conviction Conviviality Coolness Cooperation Cordiality Correctness Courage Courtesy Craftiness Creativity Credibility Cunning Curiosity Daring Decisiveness Decorum Deference Delight Dependability Depth Desire Determination Devotion Devoutness Dexterity Dignity Diligence Direction Directness Discipline Discovery Discretion Diversity Dominance Dreaming Drive Duty Dynamism Eagerness Economy Ecstasy Education Effectiveness Efficiency Elation Elegance Empathy Encouragement Endurance Energy Enjoyment Entertainment Enthusiasm Excellence Excitement Exhilaration Expectancy Expediency Experience Expertise Exploration Expressiveness Extravagance Extroversion Exuberance Fairness Faith Fame Family Fascination Fashion Fearlessness Ferocity Fidelity Fierceness Financial independent Firmness Fitness Flexibility Flow Fluency Focus Fortitude Frankness Freedom Friendliness Frugality Fun Gallantry Generosity Gentility Giving Grace Gratitude Gregariousness Growth Guidance Happiness Harmony Health Heart Helpfulness Heroism Holiness Honesty Honor Hopefulness Hospitality Humility Humor Hygiene Imagination Impact Impartiality Independence Industry Ingenuity Inquisitiveness Insightful Inspiration Integrity Intelligence Intensity Intimacy Intrepidness Introversion Intuition Intuitiveness Inventiveness Investing Joy Judiciousness Justice Keenness Kindness Knowledge Leadership Learning Liberation Liberty Liveliness Logic Longevity Love Loyalty Majesty Making a difference Mastery Maturity Meekness Mellowness Meticulousness Mindfulness Modesty Motivation Mysteriousness Neatness Nerve Obedience Open-mindedness Openness Optimism Order Organization Originality Outlandishness Outrageousness Passion Peace Perceptiveness Perfection Perkiness Perseverance Persistence Persuasiveness Philanthropy Piety Playfulness Pleasantness Pleasure Poise Polish Popularity Potency Power Practicality Pragmatism Precision Preparedness Presence Privacy Proactively Professionalism Prosperity Prudence Punctuality Purity Realism Reason Reasonableness Recognition Recreation Refinement Reflection Relaxation Reliability Religiousness Resilience Resolution Resolve Resourcefulness Respect Rest Restraint Reverence Richness Rigor Sacredness Sacrifice Sagacity Saintliness Sanguinity Satisfaction Security Self-control Selflessness Self-reliance Sensitivity Sensuality Serenity Service Sexuality Sharing Shrewdness Significance Silence Silliness Simplicity Sincerity Skillfulness Solidarity Solitude Soundness Speed Spirituality Spontaneity Sprint Spunk Stability Stealth Stillness Strength Structure Success Support Supremacy Surprise Sympathy Synergy Teamwork Temperance Thankfulness Thoroughness Thoughtfulness Thrift Tidiness Timeliness Traditionalism Tranquility Transcendence Trust Trustworthiness Truth Understanding Unflappability Uniqueness Unity Usefulness Utility Valor Variety Victory Vigor Virtue Vision Vitality Vivacity Warmth Watchfulness Wealth Willfulness Willingness Winning Wisdom Wonder Youthfulness Zeal