How Do You Want To Feel in Your Business?

How Do You Want To Feel in Your Business?

How does your business make you feel? We’ve been conditioned to start out our business plans with lofty and concrete goals that include revenue targets, number of clients served / products sold, list sizes, etc, etc.  Then we back into those goals by determining what actions we need to take to attain these mighty ambitions. Sometime it works and sometimes it doesn’t.  But either way, the entrepreneurial journey can be fraught with overwhelm, misaligned actions, stress, doubt, constriction, and anxiety.  Often because we are following a formula that we did not create. A plan that does not take into account the human condition – our realness. About a year ago, I read 2 books that share a simple but powerful idea.  We just might be planning our lives and business backwards.  Instead of setting big ‘ol goals and praying that we’ll be happy when we make them (and if we make them), HOW ABOUT…..we decide HOW WE WANT TO FEEL IN OUR EVERYDAY LIVES FIRST and then decide on our goals once we’ve declared the feelings that can guide our lives?  Imagine that?! Those 2 books are The Fire Starter Sessions and The Desire Map, by Danielle LaPorte.  I’ve sang the praises in a previous post, I’m an affiliate and even hosted a San Diego workshop around her work.  That’s how firmly I believe in this mindset shift.  But I’m not here to sell you on that – or anything other than I want to encourage you to find the answer to this question – “How Do You Want to Feel in Your Business”. Its a key ingredient in creating your captivating...
Uncover Your Brand Values

Uncover Your Brand Values

Yet another ingredient of your personal branding recipe, is your Brand Values. What do you care deeply about? How do you show up in the world?  How do you make a difference?  What do you stand for? Weaving your values through all that you do is essential to crafting a captivating personal brand because people are looking for services and products they resonate with and can stand behind. “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”.  Simon Sinek, Start With Why And maybe more importantly, your Brand Values provide you with confidence in knowing who you are and clarity for navigating the often crazy entrepreneur’s journey.  The will serve as your compass and your guiding light. To help you uncover your Brand Values, I’m including a list of values to help you get the creative juices flowing.  I’m also listing a few tips to help you narrow in on those that hold the most important.   Uncover Your Brand Values Look through the Values list and put a check next to the ones that speak to you. Go through all the checked Values and narrow them down to your top 10. Look at your top 10 and see if they can be grouped by similarities or essence. Now choose your Top 5 Write a definition of what that value means to you and WHY it is important. List of Values Abundance Acceptance Accessibility Accomplishments Accuracy Achievement Acknowledgement Activeness Adaptability Adoration Adroitness Adventure Affection Affluence Aggressiveness Agility Alertness Altruism Ambition Amusement Anticipation Appreciation Approachability Articulacy Assertiveness Assurance...